Guild-registered clubs and societies are required to include the Guild logo on any promotional material produced (e.g. posters, banners, social media graphics, etc.) to ensure that students recognise that you're operating under the Guild brand.
We've updated the Guild logo in semester 2, 2024. Clubs will need to download the new Guild logo and:
Choosing a logo file type
When it comes to design, having the right logo file type for a specific purpose is important. Here’s a quick summary of logo use instructions including the best file format for every purpose:
- Unless space is an issue, please use the Guild's primary logo.
- The secondary logo is to be used when verticle space is limited.
- There is no limit at large scale, but be careful at smaller sizes. If legibility is an issue, it’s too small. Recommended minimum size is 40px for screen, and 20mm in print.
- Please change out our old logo on exisiting documents with the revised version. No need to buy new banners, just remember to update your design next time you replace your equipment.
- If you’re using our logo for any digital purpose — from PowerPoint presentations to watermarks on images — choose PNG files.
- The best logo file formats for printing business cards, brochures, clothing, swag, and more, are vector files. Use SVGs if they’re accepted by the printer you’re using — if not, send an EPS or PDF.
- The best logo file format for a transparent background is PNG and SVG.
- If you’re sending your logo to a designer to make changes, send them SVG or EPS file formats unless they request otherwise.
Do not:
- distort the logo
- rotate
- change the colours
- change the layout of the logo
- change the font of the logo
Posters on Campus
All Guild-registered clubs and societies can submit poster designs to the Club Support Team for upcoming events or campaigns to be distributed throughout the Guild Precinct in the Guild's weekly poster run. Reveiw the Club Poster Guidelines for more details about:
- what you can and can't do with your posters around campus,
- a list of public notice board locations if distributing yourself.
YOUR CLUB BRAND
A brand is not just a logo. It's all the things that make up what your club is about and allows people to recognise who you are and what you do.
Create a style guide
Use the same fonts, similar colour palette and include your logo and the Guild logo on promotional materials. When you consistently use the same colours and logo, students will begin to recognise the content as belonging to your club. Branding guidelines shouldn't limit your creativity, refresh as needed but be consistent.
Need help choosing colours? Try coolors.co or paletton.com.
Your club logo
It should be simple, clean, recognisable and yours! Don’t make it too complicated.
Tone of voice
Don’t be afraid to use casual language and slang or a more professional tone – it’s all about who you are as a club and who your audience is. Use common sense. Don’t be rude, don’t use derogatory language, etc.
Always re-read what you’re saying and ensure that people will interpret it the way you intend them to!
EMAIL
Always send a welcome email to new club members. It’s nice to feel acknowledged, especially if they’ve paid a membership fee to join your club – treat them like your customers!
Encourage them to get connected on social media to stay up to date with upcoming events and activities. Social media as is often the first interaction potential members have with your club - make sure there's something happening there!
Mailchimp has a free option that allows you to have up to 2,000 email contacts. You can upload your member list from your signup spreadsheet and easily send them emails, promotions and news about upcoming events.
If you are not using Mailchimp, or a similar program, make sure your putting your contacts in the BCC field and not the TO field when sending a normal email. This hides the email addresses so your members won’t be able to check out other members’ contact details.
SOCIAL MEDIA
Having at least one social media presence is essential for your members to engage with your club, learn about events and to encourage potential members to join. No one wants to join a club that doesn’t do anything!
Set up your profiles
Don’t try to have a profile on every social media platform. Less is more! We suggest just a Facebook and Instagram profile as they're popular and easy to share between them, meaning less work for you and more engagement opportunities for your members.
- Tag @curtinguild in your posts and stories to get featured on the Guild account and reach more students!
- Make sure your @username is the same of both profiles to make it easier for students to find you.
e.g. the Guild is @curtinguild on both Facebook and Instagram.
- Use an official club email address when signing up so if the person who set up the account is no longer an active member of the club; the committee can still access the account.
- Include ‘@curtinguild club’ in your Instagram bio so students see that you're affiliated with the Guild.
- Make your club logo your profile picture so you can get recognised by students.
More advice:
CONTENT CREATION
Make sure you're posting regularly with updates about what your club is doing, upcoming events and memes! Don't spam your feed. Quality over quantity.
- Students want to connect with others, share stories and get involved. Post content that facilitates conversation and discussion (e.g. interesting articles, pictures, videos, polls). Avoid too much advertising.
- Pick the days you’re going to post and stick with it (e.g. Tuesdays and Thursdays at 7pm). Consistency is key to developing an authentic and organic following.
- Be authentic, not #influencer. Share your genuine updates from your club community and activities that you’ve been hosting.
- You are students talking to other students with a common interest. Write as if you're speaking to a real person.
Canva is a free and easy to use editing program that you can create content using templates to post. Make an account for the club and give access to the relevant committee members.
Use your own photos when possible, it's more personal. If not, use free stock images from: Pexels, Unsplash, Pixabay or Freepik.
Scheduling content
Schedule posts to Facebook and Instagram at the same time! Plan and schedule your content ahead of time to reduce stress and ensure you're posting consistently.
Create a monthly plan about the content topics you're going to post will greatly improve your overall engagement with your club.
Content ideas
Looking for ideas on what to post?
- Introduce members of your committee
- Do a giveaway, “tag a friend in the comments”, “Share this post for your chance to win”
- Update on what your committee is working on
- Ask members to share their thoughts on a topic
- Host a FAQ where members send in questions
CREATING A COMMUNITY
Make your members feel like they belong to your club by offering them a sticker, card, wristband, t-shirt or something that identifies them as a member!
Getting followers
Send an email to your members asking to follow you on social media. Share the profile with your friends. Share the profile on your personal social media feeds and encourage people who are interested to keep updated there.
If you’re an industry club, follow companies within your field. This could allow you to make valuable industry connections and networking partnerships for your members. Slide into their DMs, arrange a meeting, event or giveaway with them. You don’t know until you ask!
Give value
Make sure your members know what benefits they get! Do you have some awesome discounts, free stuff, events, networking opportunities or friend hangouts?
MERCHANDISE
Explore companies to order some club merch:
- Stick with me, Kid - A local Perth provider that offers Guild club's a special discount with short turn arounds and small orders (which bigger companies often don't do. They provide things like stickers, badges, magnets, pocket mirrors, bottle openers, keyrings, phone grips, temporary tattoos. Don't have a design? They offer custom designs too!
- Printful - Based in the Eastern states, ensure you provide a longer lead-in time for your orders. There's too many products to list,, so take a look at their offerings.
PROMOTING YOUR EVENTS
We've got some advertising and marketing options to help spread awareness of your club events to more students.
Social Media
- Make sure you're active on your club social media to get students excited to attend your event!
- Create a Facebook event to reach more students. Invite the @curtinguild to be a co-host!
- Tag @curtinguild in other social media posts, stories and photos for re-share's.
Find out how to create a Facebook event.
Website
Guild events and Club Events are regularely advertised on the Guild's website via our 'What's On' webpage. This is the second highest viewed page on the Guild website (second to the 'Find a Club' page!). You're invited to advertise your approved club events here! If clubs advertise their events here, you'll likely see more traffic to your club's TidyHQ website from Curtin students who are not yet members of your club!
How to advertise your club event on the Guild website?
- Submit an Event Application/Booking. Don't forget that all club events and activities require Guild approval for liability coverage and safety management. This is required for all events & activities on AND off-campus. Without Guild approval, clubs events are not permitted to proceed.
- Create your event on TidyHQ. Learn how to create and event on TidyHQ below.
- Share your TidyHQ event with the Guild. Please note that some events may not be shared on the Guild website as is at the discretion of the Club Support Team and the Digital Engagement Officer. Complience of Guild club policy must be adhered to.
How to create an event on TidyHQ?
- Video Tutorial
- TidyHQ Article
- Event Picture - Ensure that your event picture is setup as a 1:1 ratio image. For example, minimum requirements are 2376 pixels x 2376 pixels.
- Weekly / Reocurring Events - Ensure to duplicate the event, update the date, and share each event with the Guild following the steps outlined above.
POSTERS ON CAMPUS
All Guild-registered clubs and societies can submit poster designs to the Club Support Team for upcoming events or campaigns to be distributed throughout the Guild Precinct in the Guild's weekly poster run. Reveiw the guidelines for more details about:
- what you can and can't do with your posters around campus,
- how to use the Guild logo in your designs,
- a list of public notice board locations.
Guidelines
The Guild's branding and poster guidelines must be followed: