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Marketing and Promotions for Clubs

MARKETING & PROMOTIONS FOR CLUBS 


Students won't know what awesome things your Club is up if you don't tell them! 
Here's some great resources and tips to help you promote your club.

Can't find what you're after? Email the Clubs Officer on clubs@guild.curtin.edu.au 

The 2020 Clubs Mega Challenge is open now - check it out!
Jump to:
• Clubs Online 
• Branding
• Instagram
• Facebook
• FREE Poster Printing
• Listing Events on the Guild website
• Guild O-Day Stall tips
• Film & Editing workshop

Clubs Online 

Let's get creative and work together to build a vibrant digital community to support, encourage and entertain students!

Clubs Online Proposal form 
Alert the Guild of your Club run initiative and ideas through this form so we can offer assistance with digital promotion and collaboration. 

Digital Marketing Content Schedule 2020 template  
Use this template to help with your digital communications planning.

Resources for Online Engagement
Check out our shared Trello board of tools and apps for online engagement.
Feel free to add to this board and we encourage you to share your experiences you've had using these programs in the comment section on each card.
 


Guild Branding 

Guild-registered clubs and societies are required to include the Guild logo on any promotional material produced e.g. posters, banners, social media graphics, etc. This ensures that students recognise that you're operating under the Guild label.

Please use the Style Guide, particularly on posters, to ensure the Guild logo is being used correctly. 

Guild Style Guide & Logo


Instagram 

We recommend your club uses Instagram to actively engage with students and promote your upcoming events. Tag @curtinguild in your posts and stories to get featured on the Curtin Student Guild account and reach more students!

  • Make sure you're posting regularly with updates about what your club is doing, upcoming events or even memes!
  • Put a poll on your Instagram story to get students engaged
  • Put a question box on your Instagram story and answer in videos on your story

Facebook 

Facebook is another great platform to use for promoting events and engaging with students.

  • Create a Facebook event and share it as a post so that more students can see it!
  • Run a digital competition and get students to tag their friends to enter
  • Make the Curtin Student Guild and/or Curtin Tav a co-host on your event page, you can also submit a Digital Promotion for Clubs Application to request a featured post.

Digital Promotions for Clubs Application form
Submit your application to get your event shared on the Curtin Student Guild and/or Curtin Tav Facebook pages.


FREE Poster Printing 

 

Due to COVID-19, Posting Printing is currently unavailable.

All Guild-registered clubs and societies can submit poster designs for upcoming events or campaigns to be distributed throughout the Guild Precinct in the Guild's weekly poster run.

  • Digital PDF of posters are submitted directly to the Clubs Officer on clubs@guild.curtin.edu.au
  • Posters must be A3 in size and portrait orientation
  • Colour is strongly recommended
  • The Guild's branding and poster guidelines must be followed

Submit Club Poster 
Club Poster Guidelines
Guild Logo and Style Guide
 


Listing Events on the Guild website 

Any club committee member can self add an event to your club's listing on the Guild website.
You will require admin access before you're able to upload an event. Email the Clubs Officer on clubs@guild.curtin.edu.au to request admin access.

Once uploaded, your event will show on:

Already have admin access but can't remember the process? 
Contact the Clubs Officer or check out the website functionality guide.


Guild O-Day Stall tips 

To understand the do's and dont's of Guild O-Day, take a look at our handy stall guide for tips on:

  • stall decorating
  • membership
  • giveaways
  • your club pitch
  • and much more!

Guild O-Day Stall tips


Film & Editing workshop 

This Film & Editing workshop will show you how to use film for digital engagement purposes using your mobile and apps. Arun Raj from the Digital Student Engagement team at Curtin walks you through how to make an engaging video with real life examples. With over a decade of experience in both the corporate and creative space, Arun is well versed in best practice with content creation and will walk you through the steps and questions you should ask yourself before and while you’re creating content for your audience.

This session was delivered at Curtin Connect on 9th March 2020.
View Film & Editing Workshop
 

Links referred to in the workshop:
Premier Pro tutotial video
For beginners

Motion graphicstemplates for Adobe Pro
Want to add some motion graphics to your videos — without After Effects?

Youtube audio library
Browse and download free music for your project

Bitly
Build and protect your brand using powerful, recognizable short links

Editing Software:
Adobe Creative Cloud Subscription for Students 
Any issues, contact Curtin's Service desk on (08) 9266 9000

Lumen5
Free video creator for content marketing

techradar. HitFilm Express
Create your own filmic masterpiece with this free video creation software

techradar. Lightworks
This powerful editing suite will help you create stunning videos, and it's free for home users
 


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